Our mission is to continue providing products and services to our community

We opened our first location at 16 King Street in Linstead in the 1970s.

Pro-Choice Home Center and Hardware Ltd opened several years later on the Linstead Bypass at the entrance to the North-South Highway. The business has grown through three generations going from 8 employees to 102 employees and is projected to hire at least 60 more employees through its expansion with a Home Center in Richmond, St. Ann.

The world is changing faster than ever before, business is no exception. Axima industries are threatened as technology disrupts and software “eats the world.” Yet those that embrace change are thriving, building bigger, better, faster, and stronger products than ever before. You are helping to lead the charge; we can help you build on your past successes and prepare for future.
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Products Available
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Happy Customers Who Trust Us

We Are Open For Opportunities!

Building relationships and projects that last. Serving an impressive list of long-term customers with experience and expertise.

We carry a wide selection of products

We meet the needs of tradesmen to homeowners and businesses. Our inventory includes cement, steel, lumber, fencing, welding metal to doors, tiles, kitchen accessories, lighting fixtures and so much more.

Our Block Factory manufactures blocks which meet the certification standards of the Bureau of Standard Jamaica

Pro-Choice began manufacturing blocks not only to expand its business but to be able to pass the savings on to its customers. Manufacturing also allowed us to increase our employment opportunities.